Noodl'd

For this CU Boulder design class project, I worked in a team of three to create Noodl’d, a pasta brand that brings a fresh, modern take to spaghetti. We developed the brand identity and packaging to stand out in an otherwise predictable aisle, targeting people who value quality, creativity, and food as an experience. Through this project, I learned how to collaborate effectively, balance ideas, and create a cohesive visual system that reimagines what pasta can be.